This
article is about the company and drink. For the New Zealand racehorse, see
Horlicks is a malted milk hot drink developed by founders James and William Horlick.
Horlicks is a malted milk hot drink developed by founders James and William Horlick.
It is now marketed and manufactured byGlaxoSmithKline (Consumer Healthcare) in the
United
Kingdom,South Africa, New Zealand, Hong Kong, Bangladesh, Pakistan, India,and
Jamaica, and under licence in the Philippines and Malaysia.
·
Manufacturing process
Sleep promotion
Claims
are often made by malted milk drinks such as Horlicks that they assist sleep,
but these claims have been difficult to verify. According to GlaxoSmithKline:
"While ... research indicates that Horlicks drinks can help you to sleep
better, the exact way
in which Horlicks works is not clear."
Malted
drinks may help to stave off hunger overnight, which can lead to sounder sleep
Alternative word usage
exploited by the
companyin a 1990s advertising campaign, in which a harassed housewife
exclaims"Horlicks" in a context where a stronger term could have been
expected,thus
widening the term's exposure and usage for a while.
This
substitution in the form of a singular noun is also used to refer to a minor
disaster or


